Named after my absolute favorite fabric designer- Tula Pink!!! My bucket list in 2020- is to attend an event and meet her! NOTE- I DID MEET HER!!! Part of this bag- which is gorgeous- is from her line, Monkey Wrench! This bag is a great all-around bag to use daily... It measures 11 1/2" at the widest part and is 10" tall. Beautiful cord additions on the bag for the 54" adjustable strap. I even made a cute key fob for this and it is included! Enjoy!